ORRA

ORRA is India's finest diamond jewellery retail chain with a network of 50 stores, across 25 cities and 5 global design centres. ORRA’s designs are handcrafted to perfection by master craftsmen who have inherited the centuries old legacy of jewellery-making. ORRA has a host of collections set with brilliantly cut diamonds. While Belgian diamonds have been ORRA’s specialty, the addition of 22k gold jewellery in select 17 stores makes ORRA a one stop destination for today’s women jewellery needs, offering them the best of designs in an ambience that matches their discerning senses. While solitaires are available in a variety of cuts and sizes, the key to its stunning beauty lies in its cut. This has been proven right with the introduction of the ORRA Crown Star diamond a stunning solitaire with 73 facets. These facets are aligned in perfect proportion to provide maximum brilliance. The accuracy with which the diamond is cut gives it an unmatched brilliance. A brand committed to quality and perfection, ORRA constantly undertakes self assessment of its products, striving to provide only the best to its valued customers. As an extension of this, ORRA also follows internationally acclaimed BPP (Best Practices and Principles as defined by DTC) and RJC (Responsible Jewellery Council) processes. Every ORRA patron can therefore rest assured all gold and diamond jewellery that comes from under the brand is sourced in a professional, ethical, social, environment friendly and accountable way. In addition, it also ensures complete disclosure and release of all available information about a diamond and all material steps it has undergone prior to sale to the purchaser, and also adheres to applicable national employment regulations with respect to labour. Such transparency allows for strengthening of the overall faith that the end consumer has in the industry. In addition to the plethora of awards that ORRA has won since its inception in 2004, some of its recent accolades include the Best Earring Jewellery Design of the year at the National Jewellery Awards 2016, Blogger’s Choice Award (Non- Vivah), Best Platinum Sales Manager National awards at the Retail Jeweller India Awards 2016 and Precious Coloured Gemstone Jewellery of the Year, at Retail Jeweller India Awards 2017.